ILLUMINATE: THEATER PRODUCTION

I led the creative direction and visual branding for Illuminate, a live stage production. My focus was on elevating the show’s public profile through high-end editorial photography and a consistent visual identity. I directed the art style, photography, and talent to ensure the promotional content felt as sophisticated as the performance itself. By bridging the gap between the stage and the screen, I created a cohesive brand voice that drove audience interest and defined the show’s aesthetic.