BEHIND THE CURTAIN: PERFORMERS

For Motiongate’s in-house theatre production, I directed a strategic "behind-the-scenes" campaign to humanize the brand and elevate the profile of the performers. Moving away from traditional, highly-polished theatrical promotion, I executed an organic, candid photoshoot that captured the raw energy of rehearsals and preparation. This human-centered approach was designed to build a genuine connection between the audience and the cast, leveraging authenticity as a core brand pillar to drive engagement and show interest.