Fright Nights

I took charge of the creative direction for Fright nights, our halloween promotional campaign. With a sinister 13 mazes to showcase, I led the art direction for all video and photo content, drawing inspiration from editorial layouts and classic horror posters to create captivating visuals. Our campaign aimed to evoke the eerie allure of our attractions while enticing visitors to experience the thrills firsthand.

the golden curse - scare zone teaser

twilight mirror - scare zone teaser

freakshow - scare zone teaser

vox pops

FRight nights x the smurfs

Additionally, I built on the concept of the theme 'the Taleweaver' and incorporated tactile elements to seamlessly tie into the overarching theme of the Taleweaver.

This cohesive branding strategy extended across both online and offline channels, ensuring a unified and immersive experience for guests as they navigated through Fright Nights.

Art direction

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